The collection is called Picking flowers and Thieving and was presented at MBFW Russia fall 19. The collection is separated into two different campaigns and this is part one.
Our main inspiration has been clothes swapping and since the pieces are fully made of Velcro two people can swap clothes by simply passing each other.
Accessories such as bags, pockets and woven patches can as well be attached and combined into countless different looks.
"I am very intrigued by the thought of people dressing one another on the streets, unconsciously or consciously. " Anna, Creative Director
We will continue to work with the co-designing theme and feel there is a lot of potential in it, environmentally to mention one, and we want to explore it further.
Photographer: Matilda Engström
Stylist & Art director: Anna Sjunnesson | Grooming: Milla Gisselfeldt
Set design: Andreas Frienholt | Model: Elias, Stockholmsgruppen & Victor, Nisch